TachiTachi Studio
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Brand Identity · 3D Art
The challenge of this project was to create a branding for my own ceramic and macramé studio, which would transmit dynamism and reflect the essence of unique, organic and handmade pieces. It also posed the challenge of giving this identity a youthful and modern character, away from the typical artisan style.
The solution was based on the choice of a pastel color palette, thus distancing ourselves from the conventional handcrafted stereotype. A graphic system was developed that fuses 3D art with organic and imperfect typography, evoking the sensibility of handmade work and providing a contemporary touch. This approach ensured a fresh and attractive visual identity, in tune with current trends and able to communicate the uniqueness and craftsmanship of the pieces made in the studio.
