Corteva Agroscience

The Challenge: During my career at Apple Tree Communications, I took on the challenge of communicating in a didactic and accessible way the complex workings of the intervention of different chemical elements in agriculture. These pieces needed to be visually appealing so that the Corteva brand could disseminate them on their social networks and share them with their community of farmers.

The Solution to this challenge consisted of creating simple and memorable characters to represent each of the chemicals involved in these processes. A 5-part animated series was developed that told the story of how these characters contribute to the crop and promote crop health. My involvement in this project ranged from character design and storyboarding for each episode to the final animation of the series. This approach effectively and engagingly conveyed technical information to a diverse audience, facilitating the understanding of complex concepts and promoting the adoption of more efficient and sustainable agricultural practices.