Coworking La Llave

The Challenge: of this project was to develop a strong, expressive and dynamic brand identity for the new coworking space of the Campo de Gibraltar Chamber of Commerce. The brand had to attract entrepreneurs and pymes, inviting them to a collaborative space where, in addition to working in a shared environment, they would receive advice and mentoring to develop their new projects.

The Solution: As a solution to this challenge, a graphic system was created based on a logo that responds to the needs of the brand. The coworking space, called La Llave, is represented by a logo containing an icon that symbolizes an open door, encapsulating the idea that this space offers the key to open the doors to new opportunities. This clear and bold design allows for the creation of a universe of abstract shapes and vibrant colors, continually inviting viewers to explore the space.

This approach not only establishes a consistent and appealing visual identity, but also reinforces the brand's core message: to provide users with the tools necessary to open new doors in their career paths.