Casa de las Flores
Services
Brand Identity · Art direction
The Challenge: The challenge of this project was to develop a brand identity that captures the essence of the island of Lanzarote and reflects the unique vision of the owners, fusing traditional Canarian architecture with contemporary art to create a singular space.
The Solution: To address these needs, the solution is branding that visually incorporates the brand story. I used the iconic Bird of Paradise, a distinctive flower of Lanzarote, as the central symbol to represent all of Casa de las Flores' flowers. The serif typography played a crucial role in merging the traditional and the contemporary, providing a classic touch with unique shapes adjusted for the logotype. The brand construction was based on the colors of the island, the local flora and strategic photographs to effectively communicate the fundamental pillars of the brand.
